Demographics

Demographics

1. Demographic - Young ‘savvy’ students, liberal outlook, anti-corporate and principled. Social media friends and open to trying new ideas. Embraces internet and democratisation.

2. Geographic - Giff Gaff is a UK only mobile network and its members are UK only.

3. Psychographic - Online socialites that embraces social media with an attitude of helping others. They have a thirst for engaging and need for seeking new experiences. They seek to break social barriers and create their own identity.

4. Behavioural - Online purchasers that seek to give and share to be rewarded for social and mutual giving. They are keen to create a new virtual identity and image of themselves and would like to be active whilst doing it.