NAACP Ad Analysis

NAACP Ad Analysis

1. ETHOS

   • The image shows a logo belonging to the NAACP, which supports blacks, and has a copyright notice as well
   • The young male in the image isn't just a model; if you go to the link in the image, you can see he is in the background of the site, which means the narrative in the image is true and/or he is a member of the organization
   • The NAACP has been around for over a hundred years and is made to unite whites and blacks, according to their site

2. CONTEXT

   • Image was made in 2015
   • Made by the National Association for the Advancement of Colored People, an over century old organization

3. PATHOS

   • The quote "I have a purpose..." is inspiring and powerful
   • The color scheme gives off a serious and wise tone

4. PURPOSE

   • To inspire black people
   • To inform
   • To challenge harmful stereotypes

5. LOGOS

   • Reasoning
     • Logical
       • No personal attacks towards anyone
       • No redundant reasoning
       • No bandwagon appeal
       • No slippery slope arguments
       • No exaggerating
     • Illogical
       • Possible Either or argument
         • Statistics shown ignore alternatives or reasons these things happen
       • Possible faulty causality
         • Suggests that the male's "statistics" are the reason that he is successful, when it is possible that a black person who did one of these things could still succeed in life
   • Evidence
     • Statistics
     • Narrative

6. AUDIENCE

   • Black people
     • Students
     • Parents
     • Others
   • Racists
   • Advocates for black rights

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