Communication in Business

Communication in Business

1. 3 Step communication process

2. effective communication

   • decoding

3. internal/ external

   • internal
     • hierarchy
       • bottom up communication - important to the business success. Customer feedback to employee - manager - owner
     • upwards, downwards, lateral.
   • external
     • MARKETING: BZB - Business to business BZC - Business to consumer
       • - Audience -Ways of communication - Formalities
       • Suppliers/stake holders

4. Types of communication

   • combination communication
     • verbal
     • non-verbal
   • non-verbal
     • colors, logo design, simbles, BODY LANGUAGE, VISUAL LANGUAGE
   • verbal
     • oral & written

5. Barriers to communication

   • reducing barriers

6. formal and informal

   • formal
     • business has control over it
       • Eg: Sale poster, website, email re work hours.
   • informal
     • business doesn't have control over it
       • Eg: business social media, email of the employee giving the customer a feedback