Product & Service Design

Product & Service Design

1. Intial Cases

   • Innovation: Microsoft
   • Novartis

2. Innovation

   • Quality
   • Speed
   • Dependability
   • Flexibility
   • Cost
   • Sustainability

3. Impact of Good Design on Performance

4. Product/Service & Process Design

   • Overview of Design Decisions
   • Stage 1: Concept Generation
     • Fig 4.4.2
   • Stage 2: Screening
     • Feasibility
     • Acceptability
     • Vulnerability
     • Eclipse Aviation
   • Stage 3: Preliminary Design
   • Stage 4: Evaluation & Improvement
     • Quality Function Deployment (QFD)
     • Value Engineering
   • Stage 5: Prototyping & Final Design

5. Should design Decisions be done in-house?

   • Factors to consider
   • Design for Sustainability (Herman Miller)

6. Improving the Design Process

   • Simultaneous
   • Shortening Design time: Boeing
   • Tools (8)
   • Traditional

7. Final Case

   • Hovis Crusty
   • Savory Rosti