Planning

Planning

1. analyzing the situation

   • what is the purpose?
     • General purpose
       • To inform
       • To persuade
       • To collaporate
     • Specific purpose
       • Your goals
       • Audience actions
       • Audience thoughts
     • Check your purpose
       • Will anything change as a result of your message?
       • Is your purpose realistic?
       • Is the time right?
       • Is your purpose acceptable to the organization?
   • who is the audience?
     • Developing an Audience Profile
       • Identify your primary audience
       • Determine the size of your audience and geographic distribution
       • Determine audience composition
       • Gauge audience members’ level of understanding
       • Understand audience expectations and preferences
       • Forecast probable audience reaction

2. select the right midium

   • Oral
     • • face to face
     • • interviews
     • • presentations
     • • speeches
   • • written
       • memos
       • letters
       • e-mail
       • proposals
   • • visual
       • infographics
       • format that convey message content
   • electronic
     • • version of oral media
         • voicemail
         • calls
         • teleconferencing
     • • version of written media
         • website
         • • blogs
         • social networks
     • • version of visual media
         • powerpoint
         • keynote
         • google docs
         • animation

3. gather information

   • Using Information techniques to gather insights and researchs
     • Considering viewpoints
     • Read reports and documents
     • Talk with stakeholders
   • Uncovering audience needs
     • by engaging in some detective work
   • Providing required information
     • accurately
     • pertinently
     • ethically

4. organize the information

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