How Brands are Changing

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The first activity showed that consumer behaviour has changed fairly dramatically in the past 10 years. Brands have adapted their approach in response to this to ensure that they are considered at all stages in the customer journey.

For this activity, we'd like you to focus on how brands ensure they are at the front of people's minds. First, watch the short video below.

Next, we want you to note three ways that organisations are communicating with their target audience now which were not possible 10 years ago, and submit your answers.

https://www.youtube.com/watch?v=p2Pe8Bl5b14