Digital Marketing Landscape

oluwasemiloga
Mind Map by , created over 5 years ago

Digital Marketing Mind Map on Digital Marketing Landscape, created by oluwasemiloga on 02/08/2014.

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oluwasemiloga
Created by oluwasemiloga over 5 years ago
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Digital Marketing Landscape
1 Journey to digital enlightement
1.1 Challenges of Digital
1.1.1 Metrics, analysis and ROI of digital mktng programs
1.1.2 Integrating digital and traditional
1.1.3 Allocation of budget to digital
1.1.4 Finding the right marketing mix
1.1.5 Creating lasting impact
1.1.6 Keeping up or missing out
1.1.7 Speed and Innovation
1.1.8 Org structure and knowledge sharing
1.2 Assessing your digital mkting capability
1.2.1 Cost of tech, cost of human resources, complexity of supporting systems
1.2.2 Capability Maturity Model

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