Test
Marketing Lecture 5
Preguntas del test (45)
1Crowdsourcing: Inviting broad communities of people into new product innovation process
- AVerdadero
- BFalso
2Idea screening: Screening new product ideas to spot bad ideas and drop good ones
- AVerdadero
- BFalso
3Product concept: detailed version of new-product idea stated in meaningful consumer terms
- AVerdadero
- BFalso
4Concept testing: testing new-product concepts without group of target consumers
- AVerdadero
- BFalso
5The first part of the marketing strategy statements describes
- Atarget market
- Bplanend value proposition
- Cproducts planned price
- Dprofit goals
- Emarketing budget
6The second part of marketing strategy statement outlines
- Aproducts planned price
- Bmarket share
- Cdistribution
- Dplanned long-run sales
7The third part of marketing strategy statement describes
- Aplanned long run sales
- Bmarket share
- Cmarketing mix strategy
- Dprofit goals
8Business analysis: Review of sales, costs and profit projections for new product to find out it companies objectives will be satisfied
- AVerdadero
- BFalso
9Product development: developing product concept into physical product
- AVerdadero
- BFalso
10Test marketing : stage of new product development in which product is tested in realistic market settings
- AVerdadero
- BFalso
11Commercialization: introducing new product into market
- AVerdadero
- BFalso
12Customer-centered new-product development : focuses on finding new ways to solve customer problems and create more satisfying experiences for them
- AVerdadero
- BFalso
13Team-based new-product development: various company departments work closely together, saving time and increasing effectiveness is not important
- AVerdadero
- BFalso
14Systematic new-product development: compartmentalized (aufgegliedert) rather than holistic (ganzheitlich)
- AVerdadero
- BFalso
15In difficult times innovation more often hurts than helps
- AVerdadero
- BFalso
16Product life cycle: course of a products sales and profits over time
- AVerdadero
- BFalso
17The product life cycle involves how many stages?
- A3
- B5
- C6
18The stage in which a new product is first distributed and made available for purchase
- AIntroduction stage
- BGrowth stage
- CMaturity stage
- DDecline Stage
19The stage in which a producers sales start climbing quickly
- AIntroduction stage
- BGrowth stage
- CMaturity stage
- DDecline stage
20Stage in which products sales growth slows or levels off
- AIntroduction stage
- BGrowth stage
- CMaturity stage
- DDecline stage
21Stage in which a products sales decline
- AIntroduction stage
- BGrowth stage
- CMaturity stage
- DDecline stage
22What is the marketing objective during the maturity stage?
- AMaxime market share
- BMaximize Profit while defending the market share
- Creduce expenditure
23What is the marketing objective during the growth stage?
- Amaximize market share
- Bmaximize profit while defending market share
- Creduce expenditure
24Style?
- Abasic and distinctive mode of expression (several periods of renewed interest)
- Bcurrently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
- Ctemporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
25Fashion?
- Abasic and distinctive mode of expression (several periods of renewed interest)
- Bcurrently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
- Ctemporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
26Fad (Modeerscheinung)?
- Atemporary period of high sales driven by consumer enthusiasm (immediate brand popularity)
- Bcurrently accepted or popular style ( grows slowly, remain popular for a while, decline slowly )
- Cbasic and distinctive mode of expression (several periods of renewed interest)
27Price is the amount of money charged for a product/service
- AVerdadero
- BFalso
28Good-value pricing: Offering the right combination of quality and good service at a fair price
- AVerdadero
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29Value-added pricing: attaching value-added features to differentiate a companies offer without charging higher prices
- AVerdadero
- BFalso
30Fixed costs: costs that vary with production or sales value
- AVerdadero
- BFalso
31Setting prices based on costs for producing, selling the product- is defined by the term:
- ACost-based pricing
- BValue-based pricing
32Setting price based on buyers perceptions of value - term?
- AValue-based Pricing
- BCost-based pricing
33Variable costs: costs that vary with level of production
- AVerdadero
- BFalso
34Total costs: fixed costs divided by variable costs
- AVerdadero
- BFalso
35Cost-plus pricing can also be called markup pricing
- AVerdadero
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36Cost-plus pricing means adding a standard markup to the costs of the product
- AVerdadero
- BFalso
37Break-even pricing (target return pricing): setting price to break even on the costs of making
- AVerdadero
- BFalso
38Setting prices based on comeptitos strategies,prices, costs and market offering is called "Competition Based Pricing "
- AVerdadero
- BFalso
39Setting a high price for new product to skim maximum revenues (Erträge) from segments willing to pay the high price
(few but profitable sales)- AMarket-skimming pricing
- BMarket-penetration pricing
40Setting low price for new product to attract large number of buyers and large market share
- AMarket-skimming pricing
- BMarket-penetration pricing
41Sellers must set prices without talking to competitors
- Aprice fixing
- Bpredatory pricing
- Cunfair price discrimination
- Ddecepetive pricing
42Selling below costs with the intention to punish competitor
- Aprice fixing
- Bpredatory pricing
- Cunfair price discrimination
- Ddeceptive pricing
43sellers have to offer same price terms to customers at a given level of trade
- Aprice fixing
- Bpredatory pricing
- Cunfair price discrimination
- Ddeceptive pricing
44Retail or resale price maintenance : manufacturer cannot require dealers to charge s specified retail price for its product
- AVerdadero
- BFalso
45Seller states prices or price savings that mislead consumers or are not actually available to consumer
- Aprice fixing
- Bunfair price discrimination
- Cpredatory pricing
- Ddeceptive pricing
Información
- Descripción
- IWBZ BWL Test sobre Marketing Lecture 5, creado por odessa m el 11/02/2019.
- Autor
- odessa m
- Idioma
- Deutsch
- Visitas
- 25
- Etiquetas
- Valoración
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