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Test

marketing chap2

Shanielle Haynes 13 preguntas

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Preguntas del test (13)

  1. 1Formulating Strategy
    1. Ag is the process of developing and
      maintaining a strategic fit between the organization’s
      goals and capabilities and its changing marketing
      opportunities
    2. BStrategizing (what) versus
      operational and tactical planning (how) and
      implementation
  2. 2Strategic planning
    1. Ag is the process of developing and
      maintaining a strategic fit between the organization’s
      goals and capabilities and its changing marketing
      opportunities
    2. B- Strategizing (what) versus
      operational and tactical planning (how) and
      implementation
  3. 3Defining a Market-Oriented Mission
    1. AThe mission statement is the organization’s purpose, what it wants to
      accomplish in the larger environment
    2. Bis a major activity in strategic
      planning whereby management evaluates the
      products and businesses that make up the
      company
  4. 4The business portfolio
    1. Ais the collection of
      businesses and products that make up the
      company
    2. Bis a major activity in strategic
      planning whereby management evaluates the
      products and businesses that make up the
      company
  5. 5Portfolio analysis
    1. As is a major activity in strategic
      planning whereby management evaluates the
      products and businesses that make up the
      company
    2. Bis the collection of
      businesses and products that make up the
      company
  6. 6Strategic business unit (SBU) is a unit of the
    company that has a separate mission and
    objectives that can be planned separately
    from other company businesses
    1. AVerdadero
    2. BFalso
  7. 7STARS – High growth, high share. Often need heavy investment to
    finance rapid growth. Eventually their growth will slow down and they
    will become cash cows (Build)
    1. AVerdadero
    2. BFalso
  8. 8CASHCOWS
    1. A- Low growth, high share. Require less investment to
      sustain already established success. Produce a lot of cash which is
      often used to support other SBUs (Hold strong cash cows and harvest
      weak ones)
    2. BLow share, high growth. Require a lot of
      cash to hold their share, let alone to increase it. Issue is whether to
      phase it out or build it (Build/Harvest/Divest)
  9. 9QUESTIONMARKS
    1. ALow share, high growth. Require a lot of
      cash to hold their share, let alone to increase it. Issue is whether to
      phase it out or build it (Build/Harvest/Divest)
    2. BHigh growth, high share. Often need heavy investment to
      finance rapid growth. Eventually their growth will slow down and they
      will become cash cows (Build)
  10. 10DOGS
    1. ALow growth, low share. May generate enough cash to
      maintain themselves but do not promise to be large sources of cash
      (Harvest/Divest)
    2. BLow growth, high share. Require less investment to
      sustain already established success. Produce a lot of cash which is
      often used to support other SBUs (Hold strong cash cows and harvest
      weak ones)

Información

Descripción
marketing Test sobre marketing chap2, creado por Shanielle Haynes el 19/10/2022.
Idioma
English
Visitas
1
Etiquetas
marketing
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