Flashcards
Ecommerce chap4
Cards in this deck (11)
- 1Uncontrollable variables1. Consumer characteristics
2.Environmental Characteristics
3.Merchant and Intermediary - 2Controllable Variables1. Product/Service characteristics
2.EC systems - 3Buyer decision processAttitude , Intention , Purchase , Loyalty
- 4CDSS support facilities1. Virtual catalogs
2. FAQs and other summaries
3.Arrangement of delivery
4.Customer support via e-mail - 5Internet & Web support1. Banner advertising
2.Web directories and classifiers
3.Electronic cash and virtual banking
4.Discussion in newsgroups - 6Consumer satisfaction1. information quality
2.System quality
3.Service quality - 7Trust in ECwillingness to depend on another person or organization
- 8online trustbelief an online website can deliver what they promise
- 9How to increase trust in EC1. Improve your website
2. Affiliate with an objective third party
3. Show trustworthiness - 10Reputation based systemsused to establish trust among members of online communities by using feedback
- 11Personalization
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- Ecommerce Flashcards on Ecommerce chap4, created by Mendoza Low on 19/10/2017.
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- Mendoza Low
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