Flashcards
Topic 9
Cards in this deck (9)
- 1The main purpose of innovation portfolio managementAllow firms to manage a set of innovation projects that are balanced
- 2CreativityConnecting two or more separate ideas into one to create a new meaning
- 3InnovationTurning a creative idea into a useful product or service that add potential value
- 4Importance of creativityAllow companies to think out of the box and find different ways to satisfy customers
- 5Importance of innovationTo make a company more outstanding and have a competitive advantage
- 6Design thinkingFits into innovation when a business approaches innovation with a design thinking mentality, the emphasis is on getting a deeper understanding of what customers need and wants
- 7Idea managementthe ability of a firm to effectively identify, assimilate, and qualify information regarding new technologies or ideas that can lead to breakthrough products and services.
- 8Market managementselects market opportunities that represent the greatest value to both the organisation and its customers.
- 9Portfolio managementallows firms to manage a set of innovation projects that are balanced
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- Flashcards on Topic 9 , created by Zoe Chen on 22/10/2017.
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- Zoe Chen · Oct 2017
- Updated
- Oct 22, 2017
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