Flashcards
chap7
Cards in this deck (11)
- 1web 2.0 characteristicUGC
- 2user generated contentmedia content produced by end users , publicly available
- 3social commercedelivery of e-commerce activities and transactions thru social networks via web 2.0 software
- 4benefit of social commerce (customers)1. pay less
2. expectations met fully and quickly
3. faster vendor response to complaints
4. better self-service
5. customers assist each other - 5benefit of social commerce (vendors)1. test new products quickly and cheaper
2. learn more about customer
3. increase trust
4. free advertisement
5. compare items to competitors - 6social shoppingshopper's friends become involved in shopping experience
- 7why shoppers go social ?communal shopping
- 8communal shoppingshoppers enlist others to participate in purchase decision
- 9major models of social shopping1. group buying
2. peer-to-peer models
3. shopping with twitter
4. shopping communities and clubs - 10conducting market research using major social networksusing facebook
using twitter
using linkedIn - 11major categories of virtual world applications1. museums and art galleries
2. information points
3. market research
4. virtual trade shows
5. platform for design
Information
- Description
- Ecommerce Flashcards on chap7, created by Mendoza Low on 25/10/2017.
- Created by
- Mendoza Low
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