Flashcards
Neuromarketing
Cards in this deck (2)
- 1Two main goals Neuromarketing->Understanding the underlying process (academic research)
How price affects the evaluation of a product
Celebrity effects in advertising
Compulsive buying behavior
->Assessing the quality of a marketing stimulus
(advertisement, brand, package, webpage, speech, …) -> (academic research and consultancy firms)
To learn something unique about marketing stimuli that we cannot learn from conventional research methods
To improve prediction
To use brain responses to improve the stimulus (i.e., product development process) - 2—
Information
- Description
- Flashcards on Neuromarketing, created by Alisha G on 17/04/2018.
- Created by
- Alisha G · Apr 2018
- Updated
- Apr 17, 2018
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