Flashcards
Transactional data
Cards in this deck (8)
- 1everytime you buy something, what happens to online data about the transaction?It is saved
- 2What is a transaction?- it occurs everytime you buy or sell something
- 3What is transactional data?- information collected about the sale or purchase
- 4Where is transactional data stored?databases, which can then be searched and sorted
- 5Where is personalised information often stored?in cookies created on a computer when a webpage is visited
- 6List reasons why transactional data is valuable to the organisations you buy for?- allows organisation to keep a record of purchase
- allows delivery to be tracked - 7List what transactional data is collected?- purchase price
-details of the items purchased
- date and time of purchase - 8what is transactional data used for?- understand customers' buying habits (see trends in sales)
- create personalised marketing (coupons)
- track delivery of goods
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- GCSE IT (Online goods and services) Flashcards on Transactional data , created by Annie Loizides on 09/05/2018.
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- Annie Loizides
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