2697153
Description
Flashcards by Callum Dwyer, updated more than 1 year ago
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Created by Callum Dwyer
almost 9 years ago
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| Question | Answer |
| Leeds Riverside Fieldwork | The Riverside is the name of the commercial, financial and residential developments in Leeds City Centre around the River Aire. |
| Aims of Rebranding | - To facilitate growth of tertiary industries - To develop Leeds as a centre for art and culture on a regional level - To improve retail opportunities - To improve environmental quality and public spaces - To improve safety within the city |
| Fieldwork: Methodology | - Multiple pedestrian counts - Public questionnaires - Local business questionnaires - Multiple environmental quality surveys - Place check - Field sketch - Dereliction survey |
| Has rebranding facilitated economic growth of tertiary industries? | - Attempts have been made to build new facilities/spaces. Largely unsuccessful. - Many of the shops and industries have closed down shortly after setting up. - Many empty building available to let. - In a public survey, one person described the area as a 'ghost town'. |
| Has rebranding developed Leeds as a centre for art and culture on regional or national level? | - The Royal Armouries receives around 200 - 250 visitors a day - Sculptures have been built at the riverside and in the city centre. - Poor advertising and signing means that the area is 'off the beaten track' and receives few visitors. |
| Has rebranding improved retail opportunities? | - Only 40% of people recognized the Oracle restaurant, showing that it is not an especially active area. - Many businesses left in 2010. - Concentrating on retail has been ineffective due to proximity to huge shopping areas. |
| Has rebranding improved environmental quality and public spaces? | - Mostly, people reported no litter visible on the ground - There is good public open space with wide, accessible paths and walkways. - Well maintained trees and greenery. - Frequent benches and seating areas. |
| Has rebranding improved safety within the city centre? | - The place check found that people strongly agreed they felt safe. - According to 'police.uk', 21 crimes were reported at the riverside in April 2014. - By contrast, 46 crimes were reported within a similarly sizes area of Holbeck the same month. |
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