Chapter 20 Flashcards

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Flashcards on Chapter 20 Flashcards, created by farzanajeffri on 04/09/2015.
farzanajeffri
Flashcards by farzanajeffri, updated more than 1 year ago
farzanajeffri
Created by farzanajeffri about 9 years ago
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Sustainable marketing Socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
Consumerism An organised movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.
Environmentalism An organized movement of concerned citizens and government agencies to protect and improve people's living environment.
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