Flashcards
Online Advertising
Cards in this deck (4)
- 1Search Engine AdvertisingThis is where companies pay large amounts of money (this varies depending on how popular the search engine is), to have their company appear high up on the list of search results. This is the most successful way of on-line advertising as many people don't scroll past the first page.
- 2Banner and Pop-up AdvertisingThis is where companies request the right to place banners and pop-up adverts on other companies' websites. This involves the advertising company to pay an amount of the profit to the company who allows the advertising, which is why they let advertising take place in the first place.
- 3Email MarketingThis is where companies pay large amounts of money for the personal emails for potential customers. Once they have the email they send advertisements and updates to these potential (and already existing) customers repeatedly. This method isn't always effective however, as many people simply put these emails in the spam box.
- 4Pay-per-clickPay-per-click (PPC) advertising is a form of online advertising. It involves websites or
web pages hosting ads for other companies. If a surfer clicks on an ad, they will be
re-directed through to the advertiser’s website. The website or web page provider will
receive a payment for every ad which is clicked on.
Pay-per-click advertising uses what is known as an affiliate model . Advertisements or
links to a company’s website are placed on other websites (affiliates) and in return the
affiliate site receives a percentage of the income for any customer that clicks through.
Google™ AdWords, Yahoo! Search Marketing and Microsoft ® adCenter are all big
players in this field.
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- Flashcards on Online Advertising, created by gedwards2314 on 11/09/2015.
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- gedwards2314
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