4385545
Description
Flashcards by Liam Nixon, updated more than 1 year ago
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Created by Liam Nixon
about 8 years ago
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| Question | Answer |
| Cohesive marketing | My main product is a film trailer based on the horror genre as well as two ancillary products, that are a poster and magazine based around the trailer. |
| Synergy | In order to advertise my product I will use lots of different technologies for example phones, computers as well as various forms of print advertisements like posters or ads in magazines. |
| Convergence | The trailer should link and show resemblance to the ancillary products in order to increase the interest around the film. The magazine and poster should contain information that isn’t included in the trailer to provide the audience with clues about the film but at the same time these should be limited as we want to keep the release anticipated therefore the less the audience know the more they will be encouraged to watch the film to find out more. |
| Colour | The colours should remain similar between the poster and the magazine so the audience can tell they are linked and will create a stronger brand image. We will look to incorporate Red and Black in our ancillary products, as these colours are conventional. |
| typography | The text used for the title of the film for example should remain the same once again to create a strong brand image. A sans serif font is conventional for a horror title and is normally used with darker colours to represent darkness and fear therefore we will have to maintain the same title throughout our products. |
| Themes | The themes in our production should also remain the same like the use of colours and typography. The themes can be incorporated throughout he use of images in the trailer for example if we decided to focus on a Slasher horror then we would have to contain lots of gore in order to maintain this theme. |
| 360 Degree Branding | In order for my marketing campaign to be successful the products we have produced will need to be displayed in every possible location to create awareness for example on billboards. This will also benefit the growth in the film due to word of mouth because if one person has seen it advertised they may be inclined to inform someone else. This makes a strong brand image even more important so the audience know that the poster is linked to the trailer. |
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