Asch Study

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AS - Level AS Psychology (Social Influence) Flashcards on Asch Study, created by Tom Mitchell on 09/04/2016.
Tom Mitchell
Flashcards by Tom Mitchell, updated more than 1 year ago
Tom Mitchell
Created by Tom Mitchell about 8 years ago
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Resource summary

Question Answer
Who conducted a study into conformity that involved a visual discrimination task? Asch
How many participants were involved in Asch's study? Mixed gender? Age group? 123 male students
What proportion of the test group were confederates? All but 1
How many times did confederates give incorrect answers? /18 12/18
What was it called when a confederate gave an incorrect answer? Critical trial
What was the average conformity rate of the critical trials? 33%
What percentage of participants never conformed within the trial? 25%
What percentage of participants conformed on 6 or more of the trials? 50%
What percentage of participants conformed on all of the trials? 5%
How is the ecological validity of this study? Low as people's perception of lines does not reflect the complexity of real life situations
What was found during the debriefing process? Participants only changed their answers publicly, yet maintained belief in their own judgements privately Only changed answers to avoid disapproval from the group (compliance)
What is meant by Asch's study being a "child of its time"? Due to McCarthyism, people were more likely to conform at this point in history
What was found by subsequent trials, such as that by Perrin and Spencer, that can help explain the McCarthyism effect? That the perceived cost of not conforming highly effects the outcome of the participants answer Conformity rate can be based on situation
What is the counter argument of what the results of the study show? It can be argued that the results show independent behaviour rather than conformity On average, 67% of participants behaved independently
How can culture effect conformity rate? In collectivist cultures, such as in Africa and Asia, conformity rate is much higher than in individualist cultures, such as USA and Europe 25% in individualist 37% in collectivist This may be due to conformity being viewed more favourably by society in these cultures, as a 'social glue'
What is the population validity of this study? Low as the trial group was only made up of male students This means that the results cannot be applied to females or others of different ages
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