AS Media Theories & Terminology

Question	Answer
Maslow's Hierarchy of Needs	1. Self-Actualization 2. Esteem 3. Love/Belonging 4. Safety 5. Psychology
Alvarado (Four main ways in which black people are represented in the media)	-The Pitied -The Humorous -The Exotic -The Dangerous
Uses and Gratification	-Entertainment and Escapism. -Surveillance -Fulfilling a Social Need -Personal Identity -Voyeurism -Fetishism
(U&G) Surveillance	To gain information about the world.
(U&G) Fulfilling a Social Need	To keep you company/something to talk about.
(U&G) Personal Identity	To compare their life/self with others to reaffirm your values.
(U&G) Voyeurism	To watch how others behave/live their lives.
(U&G) Fetishism	To have extreme interest in something.
Two Step Flow Model	Where the message of a media text is delivered by someone who the audience believe and trust.
Visual Codes	What you see in the scene. what makes up the misé en scene.
Narrative Codes	How the story in constructed.
Semiotics	The theory of signs.
Sign	An actual object.
Signifier	Physical attributes of the sign.
Signified	Meaning constructed from the physical attributes of the object.
Iconic Sign	What the actual object is.
Indexical	A sign that suggests something has happened.
Syntagmactic Structure	How the narrative is constructed through signs.
Paradigmatic Structure	One sign with many choices, often affected by genre.
Cinematography	Framing of shots, and the shot types.
Two-Shot	2 people in 1 shot, showing a relationship.
Diegetic Sounds	Sounds in the scene, e.g. talking, cars, etc.
Non-Diegetic Sounds	Sounds out of the scene, e.g. music.
Synchronous Sounds	Sounds that go with the image.
Asynchronous Sounds	Hearing something you cannot see.
Polysemic	Multi-layered narrative.
Hegemony	Identifying the dominant values of a group, institutional set values.
Generic Verisimiltude	Reality according to the genre.
Cultural Verisimilitude	Reality according to the specific culture.
Target Audience	Who a text is aimed at.
Secondary Audience	Anyone outside the target audience who consumes a text. (e.g men watching OITNB)
Stereotype	A simplified and generalised view of aspects of society used by the media. Often negative and judgemental.
Counter Type	A representation that challenges the stereotype.
Ideology	A system of ideas and ideals.
Dominant Ideology	Dominant beliefs a values of society.
Moral Panic	An issue/group of people who are perceived as a threat to society.
Demographic	Age, gender, nationality representations.
Psychographic	Representations of interests, lifestyles, beliefs and values.
Preferred Reading	Text is consumed in the intended way of the producer.
Negotiated Reading	Accept parts of text meaning.
Oppositional Reading	Audience reject meaning of a text and create their own.
Aberrant Decording	Creating an incorrect interpretation of the meaning.
Active Audience	Create own meaning from a text.
Passive Audience	Accept meanings and do not create their own.
Audience Positioning	The way media texts persuade audience to take a point of view or side of an argument.
Enigma Codes	An image/text that make the audience question details or meanings.
Hypodermic Needle Model	an intended message is directly received and wholly accepted by the receiver.

Next up

AS Media Theories & Terminology

Description

Resource summary

Similar

	Created by Sam Missing almost 8 years ago