Flashcards
market leakages : segmentation
Cards in this deck (8)
- 1Example : leakage in m/c tool equipment manufacturingSANSERA engineering : precision engineering machinery for automotive industry
challenge : taiwan and german imports
AIMA : focussed on domestic m/c tools :
rs.800-1000 crores
leakage : 750 crores : special purpose machining - 2leakage
- 3Market share=market competed & lost + competed & won + not competed & won
- 4market scope example:titan : seiko , citizen
gift market : (wedding/diwali etc.,)
Cadbury : chocolate market
sweet market - 5What is mass customization?past : homogenity in heterogeneity
now : segment of one:
ex., automobiles : Build to stock vs
Build to order;
ex., Jet Airways : sends calendar and diary to the professor!!!
can you provide a different discount? - 6what is the use of TRI?How ready are people to embrace new technologies ?
What are primary determinants of technology readiness ?
Can we segment people on basis of TR?
What are managerial implications for marketing to and serving customer segments that differ on TR ? - 7Four categories of people on TRI
- 8paradoxes of technologyControl / chaos
Freedom / enslavement
New / obsolete
Competence / incompetence
Efficiency / inefficiency
Fulfills / creates needs
Assimilation / isolation
Engaging / disengaging
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- Flashcards on market leakages : segmentation , created by Mukundhan Srinivasan on 21/11/2016.
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- Mukundhan Srinivasan
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