Sherlock

Description

a brief overview of Sherlock case study for tv industry
Charlotte Holland
Flashcards by Charlotte Holland, updated more than 1 year ago
Charlotte Holland
Created by Charlotte Holland almost 10 years ago
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Resource summary

Question Answer
Sherlock Producers Mark Gatiss Stephen Moffat
Sherlock Production Companies (x3) Hertswood Films BBC Wales WGBH (link w. PBS)
Sherlock Release Date 25th July 2010
Sherlock Broadcast Channel BBC
Sherlock Stars Benedict Cumberbatch Martin Freeman
Sherlock Marketing and Promotion viral marketing campaign Watson's Blog, Molly Hooper's Diary, The Science of Deduction Twitter and Facebook - generate new fans audience interaction w. hashtags interactive 60sec trailer w. clickable hotspots
Sherlock Genre setting - normally small villages/towns characters - main detective and sidekick, respected in their fields, clothing association (deer stalker hat + long coat) themes - murder, stand along episodes - sherlock has a big underlying narrative arc narrative - slow paced (appealing to older people) - sherlock is v. fast paced - elongated enigma
Sherlock Background and Context national treasure low risk - pre sold audience high risk - not up to audience standard use original stories modified to fit 21st century the most adapted literary figure of all time
Sherlock Narrative narrative speed = fast to match Sherlock's thought process exciting/engaging to watch so fast - elongated enigma
Sherlock Representation lack of representation of women - BUT original stories had few females, producers have tried to add reoccurring females (Molly, Sally, Sarah). S02E01 - Propps Theory - Sherlock is hero, Mrs Hudson is damsel in distress and American (Neilson) is villain
Sherlock Audience Response won a BAFTA for best drama series massive hype built up between series 2 and 3 Massive following on Twitter and Facebook
Sherlock Audience Targeting modern approach - manages to retain traditionalist fans and generate new fans subtle links to drug use famous deer-stalker hat episode titles taken from original stories 221B Baker Street subtle nods to Dr Who ("I prefer my doctors clean shaven) - Stephen Moffat
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