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Analyzing the Current Business Portfolio

Amethyst X Principles of Marketing English

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  1. Identify strategic business units (SBU's)

  2. Assess the attractiveness of its various SBU's

  3. Decide how much support each SBU deserves

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Principles of Marketing (2. Company & Marketing Strategy) Flowchart on Analyzing the Current Business Portfolio, created by Amethyst X on 04/05/2017.
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Amethyst X · May 2017
Updated
May 4, 2017
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