Flowchart
5 Step Consumer Decision Making Process
Flowchart content
1. Problem Recognition
2. Information Search
3. Evaluation
4. Product Choice
5. Post purchase process
Need recognition
Pre-purchase search
Evaluation of alternatives
Purchase
Post purchase evaluation
Information
- Description
- MKT20025-Consumer Behaviour Flowchart on 5 Step Consumer Decision Making Process, created by Erin Walker on 11/07/2017.
- Created by
- Erin Walker
- Views
- 1
- Tags
- Rating