13042252
Description
Mind Map by Norbey Chamorro, updated more than 1 year ago
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Created by Norbey Chamorro
about 6 years ago
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The Drivers of
Technology Licensing
- Technological knowledge constitutes a major
source of competitive advantage because it
influences a firm’s opportunities to reduce costs
or increase differentiation from competitors.
Thus, protecting a firm’s proprietary
technologies is essential in hypercompetitive and
dynamic environments.
- Main drivers of out-licensing
- Generating
revenues
- Generating revenues
refers to the purely
financial dimension
of technology
licensing.
- Generating revenues
refers to the purely
financial dimension
of technology
licensing.
- Access
- Intellectual
property may be
the only possibility
to gain access to
another firm’s
technology
portfolio.
- Intellectual
property may be
the only possibility
to gain access to
another firm’s
technology
portfolio.
- Industry
standards
- A company may
have to actively
find external
adopters of its
technology to
establish
industry
standards.
- A company may
have to actively
find external
adopters of its
technology to
establish
industry
standards.
- Profit from
infringements
- Intended or
unintended
infringements of
intellectual
property may be
identified to profit
from infringements.
- Intended or
unintended
infringements of
intellectual
property may be
identified to profit
from infringements.
- Learning
effects
- Technology
licensing can be a
means to
increase the
speed of a firm’s
R&D activities by
realizing learning
effects.
- Technology
licensing can be a
means to
increase the
speed of a firm’s
R&D activities by
realizing learning
effects.
- Freedom
to operate
- Firms may
cross-license
their
intellectual
property
portfolios to
ensure
freedom to
operate
- Firms may
cross-license
their
intellectual
property
portfolios to
ensure
freedom to
operate
- Generating
revenues
- Main drivers of out-licensing
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