What is needed to perform a good segmentation?

What is needed to perform a good segmentation?

1. why is important segmentation?

   • It is used to a process grow
   • It links the commercial value and value of the customers
   • It organize and links marketing tools

2. importance in time

   • short term
     • It strengthens loyalty programs
     • It helps to reach the right customers
     • It guides customer acquisition teams
   • long term
     • It helps to organization expansion
       • which products to launch?
       • which go-to-market strategy to employ?
       • which brands to reposition?

3. segmentation objectives

   • create value for customers
   • it guides the strategy using marketing tools
   • it links the more important functions

4. Connecting the Organization

   • it should be understand for all organizations functions
     • Trainings
     • Tools
     • Strategy planning
     • Decision making

5. How to Get Started

   • 1. Setting the vision for success
   • 2.developing a plan with segmentation results
   • 3. Assigning responsibilities
   • 4. keeping internal communication
     • Decision making
   • 5. Support from senior stakeholders
   • 6. Design a socialization program

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