Methodology

Description

Comps PhD Mktg Comps Mind Map on Methodology, created by Alicia de la Pena on 09/07/2013.
Alicia de la Pena
Mind Map by Alicia de la Pena, updated more than 1 year ago
Alicia de la Pena
Created by Alicia de la Pena almost 11 years ago
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Resource summary

Methodology
  1. Quantitative Methods
    1. SEM Baumgartner & Homburg, 1996
      1. Multiple Regression Models Irwin & McClelland 2001
        1. Experiments Field & Hole, 2003
          1. Validity Cook & Campbell 1979
            1. Question wording, format and context Schwarz 1999
              1. Construct Indicators Jarvis, McKenzie & Podsakoof 2003
                1. Instrument Desgin Harkness et al 2010
                  1. Moderator vs Mediator variables Baron & Kenny 1986
                    1. Social Network Analysis Borgatti et al 2009
                      1. Reliability Guidelines Nunnally 1978
                      2. Qualitative Methods
                        1. Grounded Theory & Extended Case Method TAvory & Timmermans, 2009
                          1. Case Method Baxter & JAck 2008
                          2. Both Methods
                            1. Social Desirable Response Steenkamp, Dejong & Baumgartner 2010
                              1. Iterative Group Translation Douglas & Craig 2007
                                1. Methodological Fit Edmonson & McManus 2007
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