Mind map
Methodology
Map content
Methodology
Quantitative Methods
- SEM Baumgartner & Homburg, 1996
- Multiple Regression Models Irwin & McClelland 2001
- Experiments Field & Hole, 2003
- Validity Cook & Campbell 1979
- Question wording, format and context Schwarz 1999
- Construct Indicators Jarvis, McKenzie & Podsakoof 2003
- Instrument Desgin Harkness et al 2010
- Moderator vs Mediator variables Baron & Kenny 1986
- Social Network Analysis Borgatti et al 2009
- Reliability Guidelines Nunnally 1978
Qualitative Methods
- Grounded Theory & Extended Case Method TAvory & Timmermans, 2009
- Case Method Baxter & JAck 2008
Both Methods
- Social Desirable Response Steenkamp, Dejong & Baumgartner 2010
- Iterative Group Translation Douglas & Craig 2007
- Methodological Fit Edmonson & McManus 2007
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- Comps PhD Mktg Comps Mind Map on Methodology, created by Alicia de la Pena on 09/07/2013.
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- Alicia de la Pena
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