INTRODUCTION TO GAMIFICATION

INTRODUCTION TO GAMIFICATION

1. Definition

   • Use of game elements
     • Increase the behaviour
       • And engagement

2. Using

   • Game elements
   • Game thinking
   • Non-game environment

3. Gamification or games

   • Gamification
     • Collection of taks
       • Easier and cheaper
         • Specific goals to their users
   • Games
     • Just for fun
       • Hard and expensive
         • Have ruls and restrictions
           • Working for a goal

4. Examples of gamification

   • Foursquare
     • Important that
       • Users share their location
         • With their friends
           • To create value
             • For everyone
   • LinkedIn
     • Make money
       • By advertisement
         • Get more value
           • in target audience
   • Amazon
     • Uses gamification
       • For improve his website

5. Website optimization

   • Improve websites
     • Some target behaviours
       • Profile completion
         • Linkedln
       • Improve review quantity
         • Amazon.com
       • Increase usage frequency
         • Foursquare

6. Used for

   • Promotion
     • Prezi
       • Hots online
       • Different way of presentation
   • Employee productivity
     • Change the behaviour
       • To change knnowledge
   • Behaviour change
     • Get a healthy life
   • Loyalty
     • Commitment, dedication
     • Conditions
       • Word of mouth
       • Product ownership
       • Brand knowledge and brand preference
       • Engagement
   • Education
     • Implement Gamification techniques
       • To motivate students to study

7. Game elements

   • Dynamics
     • Big picture
   • Mechanics
     • Processes
   • Components
     • Specific instances

8. Engagement loops

   • Motivation
   • Feedback
   • Action

9. Describe the players

   • Killers
   • Achievers
   • Socialites
   • Explorers
   • Delineate target behaviour

10. so engaging

    • Challenge
    • Achievement
    • Satisfaction
    • Dopamine