Mind map

Introduction to GAMIFICATION

Ramiro Villena Lao Spanish

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Gamification
- catch and use
  - Game elements
  - Game thinking
    - Ideas behind games
    - without
      - game techniques
      - being full-games
  - non-game environment
- Help to increase
  - Target behaviour
    - according to
      - corresponding area
    - encouranging
  - engagement
- used in different areas
Game vs Gamification
- Game
  - main pursose
    - entertain people
  - set to
    - play
  - Spectrum
    - Serious games
      - have
        rules
        restrictions
        meaningful choices
      - its goal
        be used as a tool
    - Toys
      - No specific goal
      - without competition feature
    - Playful design
      - part of game (game elements)
      - most importan element
        fun
      - No specific goals
    - Gameful Design
- Gamification
  - part of spectrum of game
  - called
    - Gameful Design
  - doesn't offer
    - a whole gaming experience
    - focusing on fun as the main
  - has specific goals
  - Famous Examples
    - Foursquare
      - users earn badges
    - Linkedln
      - Strong profiles and all starts
    - Amazon.com
      - opinions of users
    - Uber
      - Ludic loop
Fields where it can be used
- Promotion
  - Having Ambassador programs
- Employee productivity
  - employees encouraaged to
    - share knowledge
    - invest in personal development
    - do their work in a certain way
  - examples
    - NNitro for SalesForce
    - Work.com
- Behaviour change
  - Motivate to change
  - Examples
    - Foodzy healthy living
    - UWV - Finding a job
- Loyalty
  - Word of mouth
  - Product ownership
  - Brand Knowledge
  - Engagement
- Education
  - Motivate students to
    - Study
    - keep them engaged
  - Basic game elemnts used
    - feedback
    - Gaining skills and experience
    - Rewards
  - Codecademy
Gamification Design Framework
- Define Business Objetives
  - Answer
    - How should Gamification benefit the organisation?
  - objetives
    - focused on end results
    - Examples
      - Increasing web shop sales
      - Increasing customer lohyalty
      - Increasing quality of innovation
- Delineate Target behaviour
  - Which achieve the objetives set
  - Behaviour
    - which will be encouraged
    - focused on Performance Indicators
- Describe the players
  - Define the players
  - 4 players type
    - Killers
    - Achievers
    - Socialities
    - Explorers
- Devise the activity loops
  - Design the Engagement
  - Engagement loops
    - Components
      - Motivation
      - Action
      - Feedback
    - Onboarding
    - Progression loops
- Don't forget the fun
  - Hard fun
  - Easy fun
  - Serious fun
  - The people factor
  - Game Elements
    - Dynamics
    - Mechanics
    - Components

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Description: Mind Map on Introduction to GAMIFICATION, created by Ramiro Villena Lao on 13/10/2018.
Created by: Ramiro Villena Lao
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