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Value of intangible assets

Valentina Barbosa Spanish

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Value of intangible assets

  1. It is understood as

    • production assets are tangible, the processes necessary to use these assets are intangible
      • can be defined as
        • Knowledge, trust among employees, the ability to manage new situations, organizational routines
          • as
            • The ways in which people work together, scientific capabilities, innovation capacity, brand and reputation of the firm for its products or services and how it interacts with people
              • like the
                • Employees, customers and suppliers are intangible resources of the organization
                  • it is divided into
                    • Intangible assets related to marketing
                      • are
                        • assets used to promote products and services like marcs of products, factory certification, brands, and no compete agreements or commercial design.
                    • Intangible assets related to customer
                      • represent
                        • the knowledge of customers or suppliers, called property based on contracts; this category includes supply contracts, advertising, licensing agreements but also customer contracts.
                    • Intangible assets related to technologies
                      • composed of
                        • intangible assets resulting of intellectual property rights and know-how transfer.
                    • Intangible assets related to artistic nature
                      • come is general from the right of various artworks or creations.
                    • Unidentifiable intangible assets owned by the companyin general are intangible assets with an undefined useful life
                      • like the
                        • existence of the client and the investment with promotion and reputation
          • Common examples are present in organizations today
            • Service and product brands
            • customers
            • Organization Patents
            • Copyright
            • Designs
            • Trade secrets
            • Competitions
            • Education Ideas and knowledge about activities-Ratings
      • The assets that every company must detain are the patents, licenses and brands those
        • are
          • official documents granted by a state
            • These types
              • of assets are titles of protection for an invention of a product, process or method in order to prevent the manufacture, use or sale without consent

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Mind Map on Value of intangible assets, created by Valentina Barbosa on 09/10/2019.
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