VALUE OF INTANGIBLE ASSETS

VALUE OF INTANGIBLE ASSETS

1. In a modern economy, the role of intangible assets is decisive; it grants rights and generates incomes. To make profit, all the companies must determine the customers to have a positive perception of the segment that they act; in fact, the most important assets held by successful companies are intangible assets because they have radically transformed the global economic architecture

   • assets. To make profit, all the companies must determine the customers to have a positive perception of the segment that they act, so a useful intangible asset can determinate in a good way the financial position of a company
     • Technology, design and commercial image are often protected by formal IP rights such as patents, industrial designs and trademarks. But there are also other types of intangible assets that are important in the manufacture of many products but are more difficult to identify because they do not appear or are not publicly registered, for example
       • the technical knowledge of the workers
       • managers in the handling of machinery
         • If all these things are analyzed together, it is likely that a good part of the income from intangible assets is related to IP
           • The intangible assets can be classified in several ways, which are the base for analysis in disciplines like management, accounting or marketing.
             • Intangible assets related to marketing
               • are assets used to promote products and services like marcs of products, factory certification, brands, and no-compete agreements or commercial design.
             • Intangible assets related to customer
               • represent the knowledge of customers or suppliers, called property based on contracts; this category includes supply contracts, advertising, licensing agreements but also customer contracts.
             • Intangible assets related to technologies:
               • composed of intangible assets resulting of intellectual property rights and know-how transfer.
             • Intangible assets related to artistic nature
               • come is general from the right of various artworks or creations
             • Investment in intangible assets is crucial to the success of modern manufacturing. As economies have become richer, consumers have begun to demand more sophisticated technologies and the possibility of choosing among many brands, so it can be deduced that intangible assets add a lot of value to products. But the research published in our report represents the first attempt to encrypt that value.
       • The organization of production

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