Consumer behavior

Consumer behavior

1. APPLICATIONS OF CONSUMER BEHAVIOR

   • Regulatory Policy
     • protect and aid consumers.
   • Social Marketing
     • application of marketing strategies
       • alter or create behaviors
   • Informed Individuals
     • influence consumer decisions

2. Marketing Strategy

   • Outcomes
     • Individual, Firm, Society
       • Product Position
       • Sales and Profits
       • Customer Satisfaction
   • Consumer decision process
     • Evaluation
       • Product Position
       • decide that product is the best available solution
   • Marketing strategy
     • Product, Price, Distribution, Promotion, Service
       • marketing mix
       • Marketing communications
       • Consumer cost
   • Market segmentation
     • Identify segment(s) to serve
       • develop a product focused on the needs of that segment
       • Product-Related Need Sets.
   • Market analysis
     • Company Competitors Conditions Consumers
       • understanding of the consumption process of potential customers
   • Customer value
     • the difference between the benefits from a total product and all the costs of acquiring it.

3. External Influences

   • Culture Subculture Demographics Social Status Reference Groups Family Marketing Activities

4. Internal Influences

   • Perception Learning Memory Motives Personality Emotions Attitudes

5. Self-Concept and Lifestyle

   • total image the person has of him- or herself

6. Consumer Decision Process

   • problems and to opportunities

7. Organizations and Regulation

8. Student's name: RIVAS QUEZADA Fátima AliN Group: 2RV3