The new new product development game

The new new product development game

1. Built-in instabilty

2. Overlapping development phases

3. Self-organizing project teams

4. Multilearning

5. Limitations

   • It requires extraordinary effort ont eh part of all project members
   • It many not apply to mammoth project
   • It may not apply to breakthrought projects that require a revolutionary innovation

6. Subtle Control

   • Right people for the project
   • Creatin an open work environment
   • Listen to customers
   • Establishing an evaluation and reward system
   • Managing the differences in rhythm throughout the process
   • Tolerating and anticipatin mistakes
   • The suppliers to become self-organizing

7. Transfer of learning

   • Transfer knowledge converting project activities to standar practice
   • We have to be careful passing down words of wisdom from the past