Customers Segmentation

Customers Segmentation

1. Demographic

   • Age: 18-65 years old
   • Gender: Male and Female
   • Occupation: Professionals, employees.
   • Life Cycle Stage: Single people, couples with children.
   • Ethnicity: Latino
   • Religion: Evangelicals, Mormons, Catholics

2. Geographic

   • Country: Guatemala
   • Region: Guatemala
   • City: Huehuetenango
   • Postal Code: 13001

3. Psychographic

   • Personal Straits: Everyone
   • Beliefs: Everyone
   • Lifestyles: Everyone
   • Values: Person who respects others, does not discriminate against anyone for any situation, does not say bad words.

4. Behavioral

   • Benefits sought: That people can have the opportunity to paint their houses and also your cars, with tools at your fingertips and so you can look better your house and car.
   • Interactions with the Brand: All people are treated with equality and respect, having values.