NOEL COOKIES

NOEL COOKIES

1. CONSUMER GROUP

   • Noel developed a segmentation scheme based on knowing consumer needs.
     • They found a study where there are 7 types of consumers in Colombia.
     • An industry that almost equals the bread industry.

2. CORRECTLY DEFINE SEGMENTS

   • Examples:
     • DUCALES: SWEET WHIM
     • SALTIN: DAILY FOOD
     • FESTIVALES: FUN FOR CHILDREN
     • TOSH: HEALTHY SELF-CARE
     • NOEL: NEEDS

3. All the companies meet in meetings called “Synergy Tables”, where they analyze the complete map of the whole food business

4. SUBWAY

   • TARGET CUSTOMER PROFILES
     • Health-Conscious Consumers
       • Individuals looking for healthier options compared to traditional fast food.
     • On-the-go Professionals
       • Individuals with busy lifestyles looking for quick but nutritious meals.
     • Young People and Students
       • Attracted by the promotions and offers Subway often implements, as well as the ability to customize their sandwiches.
   • MARKET NEEDS OF SUBWAY
     • Specific Dietary Demands
       • With the growing trend of vegan, keto, and gluten-free diets, Subway has introduced menu options to address these demands
     • Personalized Experience
       • The ability to build your own sandwich, choosing specific ingredients, responds to consumer demand for a more personalized experience.
     • Environmental Sustainability
       • Environmental awareness has led Subway to incorporate more sustainable practices, such as the use of biodegradable packaging and the promotion of local ingredients.

5. Consumer motivators are used for different ways of satisfying end consumer needs.

Images and files in the map