Skip to content

GoConqr has a new look! Let us know what you think.

Sign up free

Mind map

Marketing Chapter 5

David Garcia1437 Spanish

Map content

Marketing Chapter 5

Cosumer behavior
- Cultural
  - cultures and subcultures
- Social
  - Social classes
  - groups
    - Memberships
    - Aspirational
    - Reference
- Personal
  - Economic
    - Interest rates
    - income
    - savings
  - Personality
- Phsycological
  - Motivation
  - Perception
  - Learning
  - Beliefs
Opinions Leaders
Online Social Networks

Information

Description: Mind Map on Marketing Chapter 5, created by David Garcia1437 on 16/02/2016.
Created by: David Garcia1437
Views: 0
Rating

More on Factors influencing consumer behaviour