Mind map
Factors affecting exposure & attention
Map content
Factors affecting exposure & attention
Stimulus factors
- Size & Intensity
- Position
- Format
- Color & Movement
- Contrast
- Compressed Messages
- Info Quantity
- Isolation
Individual factors
- Interest
- Perceptual Vigilance
- Perceptual Defence
- Needs
- Interest
Situational factors
- Program Involvement
- Situation
Non-focused Attention
- Hemispheric Lateralisation
- Subliminal Messages
Information
- Description
- DIploma Retail Buying Behaviour Mind Map on Factors affecting exposure & attention, created by yueting on 27/05/2013.
- Created by
- yueting
- Views
- 38
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- Rating