Apple TNC

Apple TNC

Technology that has generated Apples growth
1. Focus on highly mobile devices
2. Stylish designs
3. Slick marketing and branding
4. Innovitive products
  1. Ipod, Iphone, Macs, Ipad
Why manufactured in Asia?
1. 2 key man suppliers Foxconn + Quanta computer
  1. Taiwanese companies
2. Mainland factories in China
3. Benefit Apple
  1. Large supply of skilled workers
    1. Low paid
  2. Suppliers compete with each other for Apple contracts, cheaper prices
4. RISKS
  1. Media scrutiny over workers
  2. High suicide rate
  3. 70hr week long shifts
  4. Breaches employment laws
Apples environment criticism
1. Greenpeace "A Greener Apple" Campaign
  1. Increased product recycling
  2. Removing harmful chemicals
  3. Removed use of PVC plastics + flame retardents
Why customers £££ for Apple
1. "Must have products"
2. USA survey
  1. Average 31yr olds
  2. Av. Income 26% higher than national av.
  3. 58% uni degree
  4. = Young, wealthy educated customers
Geography of product design, production + sales
1. North of the Brandt line
2. 44% 2010 sales USA
3. Only 4 stores in developing countries
  1. 402 developed
4. 49,000 employees in developed

Resource summary

	Created by alice_jade_barlo almost 11 years ago