Social influence and social change

WhisperedWishes
Mind Map by , created over 6 years ago

A-Levels Psychology (Social Influence) Mind Map on Social influence and social change, created by WhisperedWishes on 06/04/2013.

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WhisperedWishes
Created by WhisperedWishes over 6 years ago
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Social influence and social change
1 It is argued that minority influence is the only type of social influence which causes social change.
1.1 This is because with majority influence, the majority are already in favour of the subject, so there is no change, and with obedience it is usually only one or a few people obeying an authority figure, therefore not creating majority social change.
2 There are five main factors which allow a minority to influence social change:
2.1 1. Consistency - consistent behaviour, persistence, unanimity.
2.2 2. Evidence of personal commitment (and self-sacrifice).
2.3 3. Use of reasoned arguments - evidence of understanding other points of view.
2.4 4. Be similar to the majority in terms of age, gender, class and sometimes race.
2.5 5. Develop a 'snowball effect' - social cryptoamnesia.
2.5.1 In which the majority forget how, why and when they were persuaded to agree so they end up internalising the views of the majority.
3 People who are or have been in high political power are in a position of minority influence over a large majority of the population.
3.1 Many of them show one or more of the five factors that minorities use in influencing social change.
4 Gandhi showed personal commitment and self sacrifice, Hitler showed consistency, Obama uses reasoned arguments and Martin Luther King was similar to the majority in terms of age, gender and class.
5 A study by Moscovici et al. found that consistency is an important factor in minority influence. They found that 8% of the people in a group containing a minority of consistent confederates who gave the wrong answer conformed, whereas only 1% in a group where the minority gave the wrong answer inconsistently.
5.1 Moscovici also found that consistent minorities have an even greater influence on private attitudes.
5.1.1 Enter text here
5.1.2 This shows that when influenced by a minority, a person does not only comply, they also internalise the opinions given.
6 Research by Nemeth and Kwan found that when participants are doing tasks which require divergent thinking, minority influence leads to better performance than majority influence.
6.1 It is easier to follow what one person is doing than what a group of people are doing.

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