1.1 INTER- Mate Choice. Where one sex (usually female)
has preferences for characteristics in the opposite sex,
qualities which increase in opposite sex over time.
1.2 INTRA- Mate Competition.
where members of one sex
(usually males) compete for
access to the opposite sex
2 Short Term mating
2.1 BUSS AND SHMITT- Men prefer
casual sex. Decrease in attraction
after sex. Evolved adaption which
prevents them spending too long
with one woman.
3 Long Term mating preferences
3.1 BUSS- Women have a bio investment in their
offspring, so particular about mate choice. Prefer
men with good resources, good parenting skills
and are protective. Males attracted to females
who have good signs of fertility.
3.2 SINGH- males prefer women with WHR of
0.7 shows non pregnancy, fat reserves,
more likely to have sucessful births.
3.3 THORNHILL- females with
neotenic faces more attractive.
Males with strong jaw line
4.1 GENDER BIAS- Females
may also benefit from
casual sex. Leaving poor
qualirty relationship and
finding one with better
genes for offspring.
4.2 SOCIALLY SENSITIVE-
women may not want to
admit they have had a high
amount of sexual partners.
Also, may not want to admit
they are with male for his
4.3 REAL LIFE- Lack of validity, as what a
male prefers isnt a reflection of reality
5.1 Supporting Evidence...
5.1.1 CLARKE AND HATFIELD- Asked
students if they'd have sex with
researcher (male or female) 75%
of males agreed 0% of females
agreed. Suggests males
developed mating strategies to
ensure wide variety of partners.
Women more selective
188.8.131.52 HOWEVER- students so
5.1.2 MOLLER- symmetrical faces are more
attractive as it shows good genetic
material which women favour
5.2.1 KENRICK- rejects claim men prefer young
females. Found teenage males are attracted to
females 5 years older than them eventhough
the females had no interest in them
184.108.40.206 HOWEVER- Buss conducted research
across 37 cultures to find almost all males
prefered women younger than them and
women prefered men with resources.
5.2.2 PENTON VOAK- Female mate
choice varied across menstrul cycle.
Chose slightly femenine version of
mate when looking for long term
(beta) however during ovulation stage
prefered masculine face for short
term sexual relationship (alpha)
220.127.116.11 SUPPORT for this by MILLER-
lap dancers. recieved more tips
when ovulating as danced more
provokatively in hope of
attracting an alpha male to give
genetically strong offspring