Chapter 2:
Science and
Technology
the rise of
Machines.
how much advancement is too much advancement?
companies: techincal companies will have an increase in sales as the
whole world will be taken over by the neccesity of having devices as such.
however jobs will also become more scares in factories and organizations
itself.
Communication:
communications
employees will need to
insure that the rise of
technology is a good
thing rather than a scary
thing.
governments: once the technology advance to a point
where it can make logical decisions alot of political decisions
can also be decided through them. in politics today alot of
decisions are affected by personal believe.once computers
can logically make decisions without any outside opinions.
jobs will also become more scarce. people whom are
working for the goverment can be replaces with machines
which do the same thing. this will happen within the
government but also with the citizens. the goverment will
have to deal with the rising unemployment of the outside
world as computer are able to do the jobs better and
cheaper.
communications: the goverment communication employees will
need to assure the citizens that the new choices are the better
ones taken aswell as that the devices used are better for the
general public.
social: as technology advances s it has predicted
that they will be able to read peoples emotions, make
logical decisions for us and eventually become
smarter than us. society is already to consumed by
technology that when it advances it will become even
more of a world of its own. people will become less
social and spend more time behind their technical
devices. technology will at one point advance that
instead of seeing someone you can speak to a
person through a hologram of themselves.
Technical Anxiety
Governments. the governmente must deal with
several issues including having to deal themselves and
adapt to the advancement of certain technologies.
another issue is that they deal with frustration of
people who are unable to cope with the advance,ent,
for the people who cannot cope they must also assure
that they will not only show information online but also
on other sources, e.g. TV, Newspaper pressreleases.
Organizations/companies: they must make sure
their employees can adapt to new technology.
companies invested in creating new technology
will defiantly see an increase in sales when they
create something new or advanced however if
they assure that things would be made simpler
and assure the public who was previously
unhappy with their products that they have made
something easier to use.
communicatons: communications employees must asure that they adress complaints about the issue.
they must also make sure to convice the consumers that they next product will be user friendly and
easy to use for people who previously suffered from technical anxiety. for example the technical
company phillips focus' mainly on simplicity and they communicate this. until recently their slogan was
"sense and simplicity"
Social: social anxiety could cause isolation.
people who are unable to adapt through
technology may lose contact (facebook
twitter and skype). it also causes change in
peoples additude. technical anxiety could
lead to peple not being as aware as people
who use technology. a lot of info is told
online.
information overload
Goverments: they have a great amount of
information they can use to their advantage. not only
the worldwide news but also of the citizens. however
this also counts for the goverment officials. privacy is
almost non-existing.
social: people will become less social. people will prefer to stay at
home with their computers, tv's, video games instead of going to
meet friends. this will cause people to be more anti-social. this will
cause social isolation more and more people choose online
connection than face-to-face information. younger people will not
be able to think for themselves as much as the older generation.
they will use the information given to them and not question
themselves if this is actually true and useful.
Communications: communication employees can use they information overload they
receive to use this infomration to improve the company. however because of all this
information they also need to adress complaints about the company. certain companies can
specialize certain promotions by the information they receive super markets make certain
pormotions from the products bought often.
companies: companies use the high diversified media as an
opportunity to promote their products and sercices. (facebook twitter
websited) consumers are constantly bombared with information.
companies can use statstcs, surveys complaint blogs any information
posted online about them to their advantage.
communications employees are exposed to loads of
info and they have to select between imporatnt ones
and not. managers have to use effective
communication to grasp the attention of the public.
companies need to organise between consumers.
they need to make sure they give proper information
and useful info in the large quanitiy thats already out
there.