Mind map
Introduction
Map content
Introduction
Definition
- Study of the process involved when a consumer buy or use a product to satisfy his needs, desires
- Role theory
- Choosers
- Communicators
- Pleasure seekers
- Victims
- Rebels
- Activists
- Identity seekers
- Agents
- Consumer
- User
- Influencer
- Company
Information
- Description
- Mind Map on Introduction, created by Stéphanie Mouawad on 06/05/2018.
- Created by
- Stéphanie Mouawad
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