Alibaba.com Feautures of E-commerce

Alibaba.com Feautures of E-commerce

1. Ubiquity

   • • Alibaba.com is an E-commerce website that provides B2B, B2C and C2B, and because it is a multinational firm that offers there service online that is available just about everywhere, at all times, it meets the ubiquity feauture.

2. Global Reach

   • • This line bar graph illustrates the steady increase of world wild anual active users from 2015 to 2017

3. Universal standards

   • • There are several international and local standards you have to follow in order to open an online e-commerce website, a few of the most important are the security standards that validates: Network security, Database Security, Web Server & Application Security etc.. this help to all the customers to be sure of their safety when they do any transaction in this platforms.

4. Richness

   • • As we can see in this images, the richness of alibaba.com is not offered by a face to face sale, however we can find it by looking in the company profile, transaction overview or buyer reviews that heps the final customer to be aware of his product and purchase.

5. Interactivity

   • • As we can see in this image alibaba offer a "Contact us" section where the customer can find the contact information to have better interaction with the merchant.

6. Information density

   • • Alibaba have a help center focus to solve problems and contain quality information for all the market participants

7. Personalization

   • • Alibaba is a technology enterprise that work hard to accurate a sale, that's why they use AI and other technologies to increase transactions by knowing each shopper better.

8. Social Technology

   • • The mobile application of alibaba have a share button that allow to the customer to collaborate in social media with experiences or reviews and comments.

9. Bibliography: Kenneth C. Laudon/Carol Guercio Traver. Business, Technology, Society. Pearson. 2016 https://www.statista.com/statistics/663464/alibaba-cumulative-active-mobile-users-taobao-tmall/ https://www.alibaba.com/

10. 3 Recommendations: 1.- I think the website and the mobile app should have the same feautures so the user can have the same experience in both platforms; 2.- I think the website should be more user-friendly because the product pages are oversaturated with information; 3.- I think the website should allow you use the chat to know about information by not been already registered.

Images and files in the map