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Macro Environment

Description

Mind Map on Macro Environment, created by Brooke Humphreys on 17/10/2014.
Brooke Humphreys
Mind Map by Brooke Humphreys, updated more than 1 year ago
Brooke Humphreys
Created by Brooke Humphreys about 11 years ago
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Resource summary

Macro Environment
  1. Socio-Cultural Factors
    1. Demographics
      1. Population Changes
        1. Average household Size
          1. Ethnic Minority Populations
          2. Culture
            1. Cultural Fashion
              1. Changing Customer Concerns
            2. Technological Factors
              1. Satisfy Existing Needs
                1. Satisfy Latent Needs
                  1. Reaching new customers
                    1. Alter Demand Patterns
                      1. Increase Nature of Competition
                        1. Increase Efficiency
                        2. Economic Factors
                          1. Income Distribution
                            1. Economic Growth
                              1. Unemployment
                                1. Recession
                                  1. Taxation
                                    1. Interest Rates
                                      1. Inflation
                                        1. Exchange Rates
                                        2. Political-Legal Factors
                                          1. Protecting Customers
                                            1. Protecting Society
                                              1. Protecting Businesses
                                                1. Self-Regulation
                                                2. Ecological (Natural) Factors
                                                  1. Pollution
                                                    1. Energy
                                                      1. Global Warming
                                                        1. Environmentally Friendly Ingreedients
                                                          1. Recycling
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