Mind map

Macro Environment

Brooke Humphreys English

Mind map: Macro environment

Map content

Macro Environment

Socio-Cultural Factors
- Demographics
  - Population Changes
  - Average household Size
  - Ethnic Minority Populations
- Culture
  - Cultural Fashion
  - Changing Customer Concerns
Technological Factors
- Satisfy Existing Needs
- Satisfy Latent Needs
- Reaching new customers
- Alter Demand Patterns
- Increase Nature of Competition
- Increase Efficiency
Economic Factors
- Income Distribution
- Economic Growth
- Unemployment
- Recession
- Taxation
- Interest Rates
- Inflation
- Exchange Rates
Political-Legal Factors
- Protecting Customers
- Protecting Society
- Protecting Businesses
- Self-Regulation
Ecological (Natural) Factors
- Pollution
- Energy
- Global Warming
- Environmentally Friendly Ingreedients
- Recycling

Description: Mind Map on Macro Environment, created by Brooke Humphreys on 17/10/2014.
Created by: Brooke Humphreys
Views: 48
Rating