Mind map
Business-Level Strategy (Functional level)
Map content
Business-Level Strategy (Functional level)
Competitive advantage (Blue ocean)
- Broad Lower costs
- Make profits at price points that its rivals cannot profitably match
- Below Cost
- Make profits at price points that its rivals cannot profitably match
- Broad differentiation
- Higher price for its offering
- Superior value to generate growth in demand
- Innovation
- One plus
- Innovation
- IKEA
- Focus low cost
- Certain segment or niche, and tries to be the low-cost player in that niche
- Focus Differentiation
- Offering to the needs of that particular segment through the addition of features and functions
- Broad Lower costs
who the company is going to serve
- what needs or desires it is trying to satisfy
- How it is going to satisfy those needs and desires
- Segmentation
- customers that have similar needs, desires, and demand characteristics
- customers that have similar needs, desires, and demand characteristics
- Segmentation
- How it is going to satisfy those needs and desires
- what needs or desires it is trying to satisfy
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Information
- Description
- Competitividad Estratégica y Análisis, Estudiante: Angeles Lizeth Baez Ibañez A01066417 Libro: Dirección Estratégica (Hill, Jones & Schilling), Capítulo 5
- Created by
- Lizeth Baez · Sep 2018
- Updated
- Sep 9, 2018
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