Mind map
Orchestras: How to create classic music forthe masses (by Gerardo Muñoz)
Map content
Orchestras: How to create classic music forthe masses (by Gerardo Muñoz)
Aging Audiences
- Increase exposure with younger people
- Adapt to new times and generations
- Bring Joy and freedom
- Speak to the heart
- Family firendly
Live Performance Format
- make environment more fiendly and interactive
- Remove constraints and burden
- Leverage audio technology
- Different scenario sizes
- Add visual content and other effects
- make environment more fiendly and interactive
Classical Music
- Make known music waltzable
- Shorten classic pieces
- Mix playlist with other themes
Revenue, Cost and ROI
- Reduce # of orchestra members
- Keep production cost low
- Leverage global tours
- Invite low cost young music genius
- Reduce music complexity
Channels and additional revenue streams
- DVDs
- CDs
- Movies
- Merchandise and souveniers
Information
- Description
- Based on Insead Business School article A Maestro without Borders: How André Rieu Created the Classical Music Marget for the Masses. Mind Map by Gerardo Muñoz Alarcón
- Created by
- Gerardo Muñoz
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