1854864
Description
Mind Map by Niamh MacElvogue, updated more than 1 year ago
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Created by Niamh MacElvogue
over 9 years ago
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|
Roaring 20s - The
Leisure Industry
- Cinema
- Go to
cinema
more
- More
disposable
income
- More
disposable
income
- Cinemas'
facilities
improved to
make it a
luxurious
experience
- By 1926,
over 17,000
cinemas
- 1927 - 'talkies'
- Sex appeal -
male star Rudolf
Valentino, 1926
was his funeral
and 100,000 fans
lined the streets
- USA
less
moral
- New type of
entertainment
and luxurious
treat
- Go to
cinema
more
- Jazz
- Called 'Jazz Age'
- Popular with
young middle
class white people
- Older people
disapproved -
another drop in
moral standards
- Banned in some
places - more
exciting, attraction
of speakeasies
- Way to have
more fun
- Way to have
more fun
- More upbeat
- Live
performances
on radio
- Called 'Jazz Age'
- Dancing
- Charleston
- More
provocative
than earlier
forms of
dance
- More
provocative
than earlier
forms of
dance
- Dancing
more in
public
places
- Nightclubs
- Speakeasies
- Nightclubs
- Danced
openly
with men
in public
- Became more of a
fun past time than a
formal obligation
- Charleston
- Sport
- Sports like
baseball
increasing in
popularity
- 1924 - 67,000 watch a
football match: Illinois
vs. Michigan
- 1927 - 145,000 saw the
boxing match between Jack
Dempsey and Gene Tunney
- Became a
spectator
occasion
- More
accessible
as broadcast
on the radio
- Sports people had
a major influence,
particularly on the
younger
generation
- People such as
Babe Ruth
(baseball player) -
weren't shy about
drinking/smoking
in the public eye
- People such as
Babe Ruth
(baseball player) -
weren't shy about
drinking/smoking
in the public eye
- Sports like
baseball
increasing in
popularity
- Motoring
- Cars more
af'Ford'able
- Increasing
popularity of
motorbikes as
well as cars
- People able to travel further
afield - companies more
customers and workers
- Cars more
af'Ford'able
- Radio
- Enabled
people to
listen to
sports, music
and adverts
- Main form of
family
entertainment
- By 1930, 40%
of homes
had a radio
- By 1930, 40%
of homes
had a radio
- Made cheaper
by assembly
line production
method
- Made
events
accessible
to people
who could
not [afford
to] attend
- Enabled
people to
listen to
sports, music
and adverts
- Advertising
- Women
used in
adverts
- Mass production
meant having to
reach mass
markets
- Many adverts
focussed on
women
- Many adverts
focussed on
women
- Radio and cinema
provided a new
medium of advertising
- Designers studied
the psychology of
consumers and
created adverts
using eye-catching
colour and large
fonts
- Women
used in
adverts
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