McQuail's Typology of Common Reasons for Media Use

rmolucas
Mind Map by rmolucas, updated more than 1 year ago
rmolucas
Created by rmolucas about 5 years ago
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Description

(In relation to my own, personal media consumption).

Resource summary

McQuail's Typology of Common Reasons for Media Use
1 Information
1.1 Finding reinforcement for personal values
1.2 Seeking advice on practical matters or opinion and decision choices
1.3 Satisfying curiosity and general interest
1.4 Learning; self-education
1.5 Gaining a sense of security through knowledge
2 Entertainment
2.1 Escaping, or being diverted, from problems
2.2 Relaxing
2.3 Getting intrinsic cultural or aesthetic enjoyment
2.4 Filling time
2.5 Emotional release
2.6 Sexual arousal
3 Intergration & Social Interaction
3.1 Gaining insight into circumstances of others; social empathy
3.2 Identifying with others and gaining a sense of belonging
3.3 Finding a basis for conversation and social interaction
3.4 Having a substitute for real-life companionship
3.5 Helping to carry out social roles
3.6 enabling one to connect with family, friends and society
4 Personal Identity
4.1 Finding reinforcement for personal values
4.2 Finding models of behaviour
4.3 Identifying with valued other (in the media)
4.4 Gaining insight into one's self
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