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The Marketing Mix

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The 4 Ps
ryandent100
Mind Map by ryandent100, updated more than 1 year ago More Less
Kayan Pang
Created by Kayan Pang about 9 years ago
ryandent100
Copied by ryandent100 about 9 years ago
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Resource summary

The Marketing Mix
  1. Product
    1. Product Portfolio/ mix
      1. Product life cycle
      2. Price
        1. Growth factors affecting pricing decisions
        2. Promotion
          1. Promotional activities to enable growth
            1. selecting the promotional mix
            2. Place
              1. Channels of distribution to enable growth
                1. selecting channels of distribution
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