Online advertising

Online advertising

1. search engine results page

   • companies can register with bigger search engines such as Google, Bing or Yahoo so that their websites appear near the top in the list of keyword searches.

2. Banner and pop up advertisement

   • These are advertisements which appear/pop up on web pages and often animate to catch peoples attention.

3. Email marketing

   • This uses email to send advertisements to potential or existing customers. customers often see this is spam if the email is sent as unsolicited bulk emails.

4. Key terms

   • Spam
     • unsolicited bulk emails
       • Emails that are sent to loads of people who havent requested them
       • Affiliate model
         • An 'Affiliate' website is one that is attached to another companys via a link. The Affiliate website recieves a percentage of the money made from people clicking through from their websiteto the other companys web page
     • Junk email where similar messages are sent to a number of people

5. is a means of promoting products and services online using the internet. it can be used to sread marketing messages widely to customers.

   • Captures the attention of the target market through the use of design features (colour, layout, graphics, animations e.g. in banner advertisements) and is easily accessible.
   • Retains customer interest, e.g. by directing customers to additional interactive information about a product, such as a video demonstration of a product. the speed of which the information loads is also important so that the customer doesnt loose interest.

6. PPC(Pay per click)

   • PPC is another form of online advertisement. It involves websites or web pages hosting ads for other companies. when a surfer clicks on the ad they are redirected to the advertisements website the website or web page provider will recieve a payment for each person which has clicked on the ad. PPC advertising uses what is known as an Affiliate model.